COORS: Cold as the Rockies Cans

This is a catchy move, it has no actual relevance to drinking accept the cool effect of the can changing color. But, for many people it gives a reason to buy the drink over its competitors in the cheaper alcohol departments. It has pitched itself directly against Bud Light and their "drinkability". But instead of hoping that people think they are a quality and good tasting beer they have differentiated themselves on a level away from taste. The majority of people who want to drink cheap beer only look at the price, but Coors is trying to make sure you know they offer something more than just beer.

I believe they should keep going with this campaign because it is something new and different and I know the consumers appreciate it. I already hear all over my campus "is the can blue yet" because people know about the campaign and are interested.

Wendy's = Fastfood

I don't know why Wendy's has decided to put together this entire campaign trying to push away from the idea that they are a fast food chain. I understand that they ave diversified by offering baked potatoes, chili, and other items that are not topically offered on a fast food menu. But that doesn't change the status of their restaurants.

This is a situation where even though their commercials state that they are "anything but fast food" everything else about their company yells "we are a fast food chain". Their website, actual restaurants, staff, drive through, to go bags, and service trays all match the fast food scene. If they are going to make a break for a classier position they need to change every facet of their delivery. This campaign is not going to work and their slogan "you know when its real" won't make them a higher quality restaurant until they change everything.

Keeping everything consistent is the key!!!

The Stockton Showcase

For the biggest game of their season thus far the Pacific Men's Basketball team is scheduled to play University of California at Berkeley. The unique decision made for this game is that it is scheduled to take place at the Stockton arena instead of the Alex G. Spanos center where they usually play.

Now the athletic department and the marketing staff have placed themselves in a position where they need a marketing campaign to get students to the game. It wouldn't be worth playing at the arena if no one shows up, it fact it would be a complete failure. So far they have employed two bus trips back and forth from the university specifically for students, and a pre-party at Valley Brew on the Miracle Mile located about a mile from campus.

There marketing strategies include utilizing pacifictigers.com, marketing at any Pacific event, and advertising in the US Derosa center where all on campus students go to eat everyday. The question is: will this be successful enough to make the game worth playing at the Stockton Arena vs. the Spanos Center?

To be continued....

This post will be completed on Thurs Dec. 10 the day after the game

Apple vs. Wondows 7

The reason why these advertisements and this campaign is successful is because it is seen by consumers more than the MMicrosoft's commercials promoting the new operating system. Your everyday consumer will believe apple's campaign stating that Windows 7 has the same problems that Vista had until they are proven wrong, literally until they test the product or hear someone they trust say that all the problems are solved. Apple did a great job immediately, in fact even before Windows 7 officially came out, attacking the product and asking; what has really changed?
To solve the problem in the eyes of the consumer that doesn't read the wall street journal and isn't computer savvy enough to actually understand the differences Microsoft needs a strong and "new" campaign of their own. What better way to say that the new system doesn't have the problems of the first than creating an absolutely new campaign to promote it?
This is a matter of positioning in the mind of the consumer. It doesn't matter where the company believes they are positioned because it doesn't sell until the customers believe it. So they need to develop a new marketing campaign that will move their seen functionality, ease of use, and it factor towards where they want it to be

Facebook: Social Network Advertising

Success: I believe that one of the most successful advertisements that are riddled throughout facebook would be the credit score ads. Placing ads about credit scores in a place where the main customer is just starting to worry about their credit, college students.

Failure: Modern coin mart doesn't really work for me, why would a college student care about collectors coins. But, then again more and more people from a much wider range of demographics have taken up a place in facebook. So really you could give a reason to put any ad on facebook and you would find an audience.

Cadbury Gorilla

So Cadbury has decided to go with the, it has nothing to do with our brand but it is kind of funny approach. This Gorilla does the drum solo to a lot of famous songs in all the Cadbury commercials. I don't really understand why they have decided to use this tactic in their campaign, especially because it gets old after watching one of the ads. It isn't really that funny, and I remind you, it has nothing to do with chocolate.

I hope these ads were really cheap to produce, because then I would have a better understanding of why they would have chosen them over a normal chocolate commercial. I will give it to the gorilla, he is pretty good at drums. Cadbury obviously took the humor approach and I don't think it is going to pay off for them in the long run.

Dove Evolution

In this ad dove shows a model posing for a makeup billboard. Not only does the already beautiful girl go through hours of makeup and hair manipulation but after the pictures are taken they are distorted to make her look absolutely symmetrical and perfect. Dove's last word is, "no wonder our perception of beauty is distorted. http://www.youtube.com/watch?v=iYhCn0jf46U (click is you want to watch the commercial).

Dove has a good point when high lighting the wrongdoings of many make up ad campaigns, but what does this have anything to do with them? Dove's focus is fairly simple: soap, shampoo, lotion, and makeup remover. Why are they attacking a make up brand if they don't even produce make up? This is my main concern with the campaign, they are focusing on hurting another company without making this commercial an asset to their own business. In no way does this commercial or campaign tell you or show you how to solve the problem through buying Dove products.

Using Caple's principles (get attention, hold attention, create desire, make it believable, make it a bargain, make it easy to buy, and give a reason to buy it now) we can clearly see that they only focused on the first two steps and making it believable. There is no support of their own brand in this ad except for the presence of their name on the title.