I don't know why Wendy's has decided to put together this entire campaign trying to push away from the idea that they are a fast food chain. I understand that they ave diversified by offering baked potatoes, chili, and other items that are not topically offered on a fast food menu. But that doesn't change the status of their restaurants.
This is a situation where even though their commercials state that they are "anything but fast food" everything else about their company yells "we are a fast food chain". Their website, actual restaurants, staff, drive through, to go bags, and service trays all match the fast f
ood scene. If they are going to make a break for a classier position they need to change every facet of their delivery. This campaign is not going to work and their slogan "you know when its real" won't make them a higher quality restaurant until they change everything.
ood scene. If they are going to make a break for a classier position they need to change every facet of their delivery. This campaign is not going to work and their slogan "you know when its real" won't make them a higher quality restaurant until they change everything. Keeping everything consistent is the key!!!
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