The Stockton Showcase

For the biggest game of their season thus far the Pacific Men's Basketball team is scheduled to play University of California at Berkeley. The unique decision made for this game is that it is scheduled to take place at the Stockton arena instead of the Alex G. Spanos center where they usually play.

Now the athletic department and the marketing staff have placed themselves in a position where they need a marketing campaign to get students to the game. It wouldn't be worth playing at the arena if no one shows up, it fact it would be a complete failure. So far they have employed two bus trips back and forth from the university specifically for students, and a pre-party at Valley Brew on the Miracle Mile located about a mile from campus.

There marketing strategies include utilizing pacifictigers.com, marketing at any Pacific event, and advertising in the US Derosa center where all on campus students go to eat everyday. The question is: will this be successful enough to make the game worth playing at the Stockton Arena vs. the Spanos Center?

To be continued....

This post will be completed on Thurs Dec. 10 the day after the game