1st For Women Insurance Brokers

These commericials show men in a car with one of the passengers tying to get in. But, every time he tries to open the door they drive away from him so he can never get in. Eventually when they pull away from him something stupid happens. Two of the commercials show them crashing into a light post or driving off the edge of a cliff. The commercials can be seen on youtube.com.

You guys are right, every time a guy gets in a car they are more interested in entertaining their friends than maintaining their own safety. Whereas, all women are safe every time they drive. They have mastered the different ways to apply makeup on the way to work along with talking/texting on the phone to make the ultimate comfortable driving experience. I'm being sarcastic of course, I believe that both male and female drivers can be terrible.

On a more serious note statistics at car-accidents.com report that in 2006 more than twice as many men died in auto accidents than women; so maybe the commercial does have a point no matter how offended I may have gotten. Data that doesn't just measure fatality rate states that women get into more accidents per million miles driven, but this is only a slight number, 5.7 vs 5.1. This statistic comes from scienceagogo.com.

From a marketing perspective this commercial draws from a functional or utilitarian value in a entertaining way. They are advertising that women are safer drivers and should be rewarded with their own insurance company. Which also pulls a little social value because women should be included in a group insurer that only takes women. I don't think that this advertisement and this brand of car insurance has enough pull to take business away from the bigger named insurers. Why would a female choose a broker that makes fun of men over a broker that keeps them safe and focuses on doing just that. But, I must admit I have never understood women, and I am certainly no master of the choices they make.