The T-mobile dance can be found on youtube.com, it is hundreds of people at a famous train station that just break out and dance, all knowing the steps and just enjoying dancing together.
This was a great commercial but will never be connected back to T-mobile because they didn't do enough with it. If they would have decided to find several different places that they could do several different dances then it would be much more effective but also much more expensive. They created a very entertaining, long, and expensive commercial that doesn't point me in the direction of their brand.
My evoked set of mobile phone companies would be Sprint, Verizon Wireless, and T-Mobile so they have to be doing something right. But, I just don't understand why they would go through so much trouble for an advertisement that doesn't even show u
p on the recommended searches for google when you type in T-mobile.
My evoked set of mobile phone companies would be Sprint, Verizon Wireless, and T-Mobile so they have to be doing something right. But, I just don't understand why they would go through so much trouble for an advertisement that doesn't even show u
p on the recommended searches for google when you type in T-mobile. Message consistency?
I have always enjoyed the sexy model that they have continuously placed into their commercials for the past few years which cuts straight to the point that they want to be "sexy brand". So why did they decide to jump into a completely different type of ad. Where did this come from? It is a very interesting and fun commercial but why did they decide to do it then pull away from making it a ad campaign?
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